IMPERIAL LONDON HOTELS

Premium branded content for corporate hotel company’s website,
comprising of bespoke videos advertising of each hotel’s key features.

THE BRIEF

Imperial London Hotels (ILH) tasked us with more effectively selling the experience of staying at their Central London hotels to generate more room bookings.

ILH wanted a series of videos to feature on their website and give an overview of what customers should expect from a stay there. We were to deliver five total videos, one for each of the five hotels.

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THE PRODUCTION

We developed a strategy which combined high-end video production with distribution through both their website (to boost website conversion rates), as well as within a paid social media campaign (to drive new bookings).

The full production process was managed in-house, from pre-production through to delivery of the final edited videos. This included detailed casting which not only ensured a diverse group of models to feature in each video, but also that each group fit the specific target audience for each hotel.

Scheduling was important to ensure we were as efficient with the budget as possible. So, we filmed in two hotels with every actor to maximise the time we had with them and ensure each hotel’s video featured a variety of guests.

We also created and executed a specific shot list to capture footage that advertised each hotel’s bespoke key features, such as their reading lounge, bar areas, large bedrooms, breakfast and dining experiences, proximity to stations and corporate meeting rooms. We filmed for a total of 10 days, across two weeks, split one month apart and using entirely our in-house equipment.

Their results:

36 x ROAS / £122,184 Generated / From only £3,343 In ad spend