THE REPROGRAM

The Reprogram tasked us with executing a concept that would drive awareness for their new product which carried the message “from day 1 of pain to pain-free and athletic. From there… you decide”. 

We delivered a dynamic 30-second video to be used for paid advertisement across Meta platforms that tapped into the emotions of their audience.

We worked alongside founder Andrew Graham to ensure that the script hit the correct emotional beats and sales messages. This product was aimed at those who were prone to frequent injury or were frustrated with the lack of progression in their physical development. It was therefore key to show this progression in the video. 

We filmed on location, both interior and exterior shots, with our actor and makeup artist, closely following our shot list to make full use of the time we had. The makeup artist was essential in adding scars where previous injuries had occurred to sell the backstory of this character. 

Further building on this in the edit, we made sure that the colour grade also represented the transformation our character had gone through thanks to The Reprogram. To achieve this, we made shots at the start of the video feel colder and more contrasted, whilst shots after The Reporgam had been introduced had a warm tone.

“A fantastically professional and well-communicated service all the way through. From developing the skeleton of the promo to adding finishing touches like animations etc. Whenever I had a question or query it was answered quickly and effectively. I was very impressed with the final edit and I got far more than I originally imagined in terms of creativity, purpose and style. Would recommend to anyone and will 100% employ their services in the future!”

Andrew Graham

Founder