MARKETING AND SALES MANAGEMENT

The goal was simple: explain to a wider audience what market automation is and why it can help them with their business. MSM wanted something simple, sleek and stylish, utilising their black and white branding whilst injecting a splash of colour. We turned to Apple for inspiration on this one! 

We chose animation as it is ideal for marketing videos because it simplifies complex ideas into clear, accessible visuals. It captures attention through movement, colour, and rhythm, making content engaging and exciting. Animation allows brands to communicate messages quickly, creatively, and consistently while maintaining clarity, energy, and strong audience appeal across platforms.

The production for MSM specifically drew inspiration from the clean, confident visual language of VISA and Apple advertisements, setting a premium yet accessible tone. It combined a multitude of creative elements, including animation, carefully selected stock footage, motion graphics, and kinetic typography to maintain energy and clarity throughout. 

Sound effects were layered in to enhance transitions and visual moments, while a professional voiceover artist drove the narrative forward. This ensured the message remained engaging, polished, and easy to understand, delivering a clear explanation while sustaining momentum and visual interest from start to finish.

“Working with Origins Films has been an absolute pleasure. Their communication was clear, consistent, and detailed at every stage, making the whole process effortless. Nothing was too much trouble. Every element of the project was handled with care to ensure the final result was spot on.

The 90-second marketing video they produced for MSM was fantastic, and we couldn’t be happier with the outcome. We’re genuinely grateful for the effort and creativity they put in, and we’re already looking forward to working with them again.

Thanks to the whole team at Origins Films.”

Ian Wilson

Founder