ARDEX UK approached us with the belief that we could help them stand out in an industry where bravery and boldness were nowhere to be seen. We pitched an ideal concept to gain traction through social media feeds. We included humour for memorability and sculpted a strong marketing message to ensure that the campaign would deliver leads.

It was important for this video to be direct to stand out and hit the mark with their floor-laying target audience. We knew that we had the freedom to be funny in places and on this occasion were encouraged to lean on some stereotypes of the industry to grab the audience’s attention. This video also featured talented actor Jack Bence who is best known for his role as series regular Frank Grayson in ‘Bad Education’.

This creative video was paired with a targeted paid social media campaign to accurately reach and influence the target audience. 

Here are their results:

1,040 leads generated / £2.50 costs per lead / 76,923 video plays

“The Origins team nailed the brief and not only delivered a high-quality, engaging video, but also managed our social media advertising campaign to promote the video, which helped us achieve a significant number of high-quality leads. The team are a joy to work with and the results speak for themselves.”

Lee Hayward

Head of Marketing