The British Pharmacological Society is a community seeking to advance the discipline of pharmacology, communicating its beneficial impact on animal and human health.

We were challenged with creating two videos, one focused on B2B and the other B2C. Both videos ultimately had a different audience, but both required continuity in branding and creative output.  

An animation style with infographics detailing key stats was established as the creative style of choice.

Scripting was the first step to ensure all essential information was covered before animation started. We also sourced and selected a voice over artist for each video, recording their deliveries so we could build and design the animation in time to the voice-over.

Animation is a detailed and intricate skill and we were able to convey key info via the use of animated text and infographics. Iconography and clever use of animation was used in conjunction with the client’s branding to bring the videos to life.