CARING TOGETHER
2D animated explainer video for charities’ website and social media channels
to raise awareness for young carers and present them as the superheroes they are.
THE BRIEF
Caring Together contacted Origins requesting help creating an explainer video for their young carers. The goal was to create a video aimed at children that made them feel proud of the work they do.
THE PRODUCTION
We decided that creating a 2D animated video was the best way to engage with a young audience and that the story should unfold like a kid’s book. Working alongside Caring Together we wrote a story that would depict young carers as the superheroes they are whilst addressing some concerns or questions they might have.
The story is driven by a comforting female narrator as though this video were a story being read to the children by a teacher or parental figure. We cast child voice actors as it was important that the children see and hear themselves in this video.
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