EUFY CLEAN

Home electronics brand Eufy Clean tasked us with producing 5 UGC style short-form Facebook & Instagram videos for the launch of their new X9 Pro hybrid robotic vacuum-mop.

They wanted the videos to have a premium feel to them but still feel authentic. They requested a cast of a young family with American accents as this was their target audience.

We pitched the idea for 5 unique UGC videos, each with a particular theme that would address a pain point for Eufy’s customers. Each video was carefully scripted and storyboarded to ensure that both the client’s and our visions were aligned. 

The casting process involved holding auditions to make sure that the chosen talent could deliver their lines in an authentic-sounding American accent. This was important in order to engage with the US audience. 

Ensuring the robot performed was crucial to the success of these videos so precautions were taken to make sure that production would run smoothly. This included having the client send 2 X9 Pro hybrid robotic vacuum mops out to us. This was mostly to ensure that if one broke we had a spare, but with the messy work this robot was going to get up to throughout the filming day it also meant that we could rotate them in and out of filming, using one whilst the other was being cleaned up. This ensured we had an efficient shoot. 

We delivered vertical (9:16) videos native to social media and aligned with Meta best practices. The client also requested all videos be delivered in square (1:1) and landscape (16:9) aspect ratios for website hosting and organic social media posts.