G7TH THE CAPO COMPANY

G7th reached out to us as they didn’t just want a product video to highlight their products, they also wanted something creative and different to stand out – and that’s exactly us to a tee!

It was important that the video showed off their premium product range and ease of use, whilst injecting their branding and creativity to drive sales.

We filmed the products in the studio against multiple coloured backgrounds and utlised our product turntable to get dynamic movement on shots. 

We paid very close attention to detail with the lighting, ensuring the products stood out and had a pristine premium look. Many of the products had a reflective surface and so our lighting skills really came into play to make sure the products looked their best. 

We also created lens flares to really enhance the products and grab attention. 

Our creativity also came out in the editing process, where a bold music track was designed to bring energy, cutting shots in time to the beat and utlising speed ramps on some shots to add that extra layer of excitement.