LIFEPLUS
Produce animated informative videos for a health brand.
THE BRIEF
Lifeplus approached us wanting to create two distinct animated videos. These informative videos came off the back of Covid-19 pandemic and how Covid can affect our health and lifestyle, but also our mental wellbeing.
From initial discussions with Lifeplus, we know there was an incredible amount of important information and stats to explain in these videos, and so we devised a solution to utlise animated iconography and typography to clearly explain important health issues and possible solutions.
THE PRODUCTION
We started off developing scripts, to ensure we had all the key info before designing the animation.
We took careful consideration in the animation stages to ensure the client’s branding was featured, designing animations that aligned with their brand identity and carried continuity across both videos.
Stats and figures were presented in a clear and informative way, whilst we added our creative flare to bring the animations to life. Incorporating animated icons to help provide context to the information and ensuring the videos were engaging for the viewer.
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