NORDIX

Nordix came to us wanting to launch their new exercise equipment via the use of video. This not only needed to highlight the technical aspects of the equipment, but also show multiple different athletes using it.

We developed a concept that fitted perfectly into their target audience, using our creativity to deliver bold and dynamic action packed shots whilst integrating technical details.

We filmed multiple different athletes across two different locations, firstly filming at an athletics track and then moving onto filming at a gym. 

We filmed these athletes performing sports, training and doing fitness exercises. Deliberately shooting with our camera at a mixture of different frames rates, this was to ensure we could increase excitement and energy in the edit by having a mixture of fast paced action shots combined with slow motion shots to hone in on the performance.

Utlising our in-house gimbal to capture smooth tracking shots, running alongside the athletes. As well as filming the Nordix exercise equipment in the studio on our turntable to create movement and interest on the product. Lighting the product was also deliberately stylised, providing a dramatic and moody look in-keeping with their branding. 

In the edit, we selected a music track that had plenty of energy and pace to cut the shots quickly too. Whilst also incorporating speed ramps to enhance the pace and action.