VOLAC

Volac tasked us with creating a video that would sit on their website and be shown to potential stakeholders. This video needed to give an introduction to Volac as a company and also give background to their ‘Milk Replacer’ product for cattle.

After discussions with Volac, we knew a lot of important information needed to be packed into this video. Requiring filming multiple interviews and filming across various locations to tell their story. 

This video also needed to inspire and champion the company and their products. So we knew we had to add an extra touch of creativity to bring this video to life.

Multiple days filming across many different locations around the UK, from Volac HQ offices to farms and their factories in Wales. Conducting interviews and filming cinematic B-roll to enhance the visuals.

It was important that while we championed the company, telling their story, it also needed to feel authentic and genuine. So we filmed with real people, from their employees in the factories to the farmers out in the fields using their products.

Filming with real people and real working locations can be tricky to bring creativity and cinematic quality. However, we ensured filming at optimum times in the day, such as sun rise or sun set, to utlise the beauty of the natural light available. We also rigged our cameras on gimbals to provide smooth dynamic movement to the visuals.

To really show off the breadth and scale of Volac capabilities, we also filmed with a drone. Capturing creative angles and large compositions of the landscapes as Volac’s products were derived via lorry loads.

When the time came to edit, we created an engaging story from the interviews, driving the narrative. This was enhanced by our high quality B-roll and aided further with upbeat and inspirational music to evoke feeling. We also incorporated real life natural sounds effects of farms, birds etc. alongside the b-roll to create an immersive tone and engage the audience.