WRIGLEYS AIRWAVES
Create attention grabbing adverts for an established gum brand.
THE BRIEF
Wirgleys tasked us with creating a ‘Before and After’ series of creative videos that demonstrate the experiencen of chewing their refreshing gum.
The deliverables included two concepts, both shot on two different backgrounds. The concepts were titled ‘Lethargic to Energised and Ready’ and ‘Distracted to In the Zone’.
The backgrounds changed between a library setting and a student’s bedroom. The purpose of these videos was to depict Wrigleys Airwaves as the student’s choice of gum to help them concentrate and be productive.
THE PRODUCTION
The actor was filmed against a green screen background so we could then key out and remove in post production to incorporate visual effects. We animated Wrigleys branded swoosh to swirl around our on-screen talent as the refreshingly minty gum kicks into action.
This special effect not only enhances the product, highlighting it’s freshness, but also adds excitement and draws attention to it’s audience.
Animated graphical text was also used to ensure to video worked on multiple platforms.
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